Mag Production 27/11/09

Some advice I picked up off of a photoshop website. I thought very useful when considering my magazine. : D

1. Use the acronym of A.I.D.A, to check if a poster (or advert) works. 

A = Does it get my Attention? No! The name of the company very rarely will get anyone's attention. Whereas, FREE PATIO SLABS! Will most certainly stop anyone who is the market for a Patio.

I = INTEREST. Once you have the readers attention now is the time to get their interest in the product. 

D = DESIRE. Once you have created an Interest in the product you must now create a desire, tell them how they will benefit from owning this fantastic patio! 

A= ACTION. Once all the above have been addressed, tell the reader what to do! Tell them to take action. PHONE NOW! I said by one yer get one free... phone NOW! (Example?) 

2. Be careful with the fonts you use, I'm sure you well understand the power of the typeface and what it can covey to the reader. Be sure that the font provides the reader (potential customer) with the correct perception of the product or company. The correct perception is that which the vendor wishes it to be. 

3. On a poster I wouldn't consider using more than two different typefaces. And, I wouldn't be tempted to use a hand-written script type font, mainly as on a poster at a distance it could be difficult to read. 

4. Finally, if poster is in Landscape, consider Portrait before committing, on a poster the upright view usually works better. (depending on what the product is and what use the poster is to be put to.